Paul Stephenson
Fractional SaaS Marketing Leader
Capabilities
- Experienced marketing leader and manager
- Marketing strategist
- Boardroom level communicator
- Budget and ROI accountable
- Trusted collaborator
Want to know how we could work together? Read the FAQs.
TL;DR
I started out in marketing before ‘digital’ existed. Since 2016 I’ve been working remotely as a marketing consultant, advisor and fractional marketing leader for SaaS companies in Canada, US and Europe.
Career History
I started out as a graphic designer before Macs were in popular use, working in agencies, surrounded by talented designers, artists and copywriters. We produced branding, advertising, direct mail, brochures and sales collateral using artboard, cow gum, Eddings pens, lithographic typesetting and airbrushes.
The computer age was dawning so I took myself off to University to do a degree in Graphic Design & Communication, and learned how to use the new digital technology. After college, I paid off my student loan by working in the marketing department for a large financial services company before leaving to teach English for two years in Spain. While there, I also developed a computer based language learning game.
When I returned to the UK I worked at a B2B technology publisher where I was responsible for marketing, including creating and promoting their first website. This was 1995, when 100,000 sites were online. The business grew enormously and I promoted to running a division of the business before negotiating its sale to a leading publishing house.
In 2000, I was headhunted to help build an IT services business for a regional accountancy practice. After a few years, the business was acquired by a national financial services company, and I became responsible for the firm’s digital marketing strategy.
In 2003 I left to start my own design and marketing agency, Cognique. The business grew over the next 13 years, based on our reputation for delivering on promises and looking after clients.
In 2016 I emigrated to Canada, and sold the agency to my team. Since then I have been working as a marketing consultant, advisor and fractional marketing leader for SaaS companies in Canada, US and Europe.